The Many Guises of Loyalty

Q: How many Jewish grandmothers does it take to change a light bulb?
A: None. They’d rather sit in the dark.

So, I finally found out why I was passed over (thematic pun, anyone?) for a listing recently (doesn’t happen to me that often, but no one bats 1,000%).

Years ago, the homeowner had referred a Buyer to the other agent.

Make that, someone who she thought was a Buyer.

After the agent showed the acquaintance homes for six months, the would-be Buyer . . . didn’t.

Feeling guilty about that, the homeowner hired the agent when it came time to sell her home, years later.

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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