The Case for Pricing Conservatively Quick: which is more, 80% of “X” or 95% of “Y?” The answer: it depends on what “X” and “Y” are. So, let me fill in some numbers, straight from today’s real estate market: make “X” equal to $325k, and “Y” equal to $289.9k. Now, it’s possible to calculate the...Read More
“The Goldilocks Approach” Anyone who’s done a Web search — which means everyone — knows the problem: type in an overly broad search, and it returns a zillion hits. However, type in an overly narrow or restrictive search, and it returns zero hits. A home’s list price works the same way, albeit in reverse. Too...Read More