WSJ: “Wealthy City Dwellers Seek Refuge From Coronavirus at Remote Ranches” [Note to Readers: The views expressed here are solely those of Ross Kaplan, and do not represent Edina Realty, Berkshire Hathaway (“Berkshire”), or any other entity referenced. Edina Realty is a subsidiary of Berkshire.] Three things perplex me about oblivious rich people who agree...Read More
How to Encourage Showings During a Pandemic “The health and safety during the COVID 19 crisis is our top priority. We will not be allowing overlapping showings, and we have supplied sanitation wipes & had sanitizer that we ask you use when entering and exiting the home! As per our MLS, we will not be...Read More
MLS: “Immediate Possession Possible” [Note to Readers: The views expressed here are solely those of Ross Kaplan, and do not represent Edina Realty, Berkshire Hathaway (“Berkshire”), or any other entity referenced. Edina Realty is a subsidiary of Berkshire.] “Minnesota Schools Will Close for Eight Days to Slow Coronavirus” –Headline, Star Tribune (3/15/2020). What do you...Read More
Question #2: Good or Bad for Whom?? Is it good news or bad news that a home scheduled to be on “Broker Tour” ” essentially, open houses for local Realtors each Tuesday in the Twin Cities ” abruptly cancelled? Answer: it depends. It’s good news — at least for the Seller, if not frustrated Buyers — if...Read More
Sniffing Out Motivated Home Sellers; 4 Clues ” & a Red Herring Black Friday isn’t just when retailers offer their best deals of the year. Historically, it’s also the time of year when home Buyers can score deep discounts (at least in the Twin Cities; I don’t know about milder markets like Phoenix or Miami)....Read More
The Problem(s) With Blind Solicitations In a housing market characterized by still-scarce inventory and frustrated Buyers (especially at lower price points), it seems like an obvious tactic if not smart Realtor marketing: proactive Buyers’ agents who send a blind letter to a targeted block or neighborhood inquiring whether anyone is contemplating selling. While I know...Read More
