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tout

Real Estate Marketing #101: The Downside of Touting Upside

The Doubled-Edged Sword Called “Potential” Although you wouldn’t necessarily believe it looking at all the MLS listings with the word “potential” in them, Realtors use the term carefully, if not reluctantly (or at least I do). That’s for two reasons: One. Beauty is in the eye of the beholder ” at least to a point...
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The Downside of Touting Upside

The Doubled-Edged Sword Called “Potential” Although you wouldn’t necessarily believe it looking at all the MLS listings with the word “potential” in them, Realtors use the term carefully, if not reluctantly (or at least I do). That’s for two reasons: One. Beauty is in the eye of the beholder — at least to a point...
Read More

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