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TiVo

Watching the Oscars Tonight . . . But Skipping the Commercials

Synch-ron-ate”: recording a show, then watching it — without commercials — so as to finish at the same time as the live telecast. –Proposed new word; Ross Kaplan. Want to watch the Oscars tonight, but not all the commercials? (inordinately bunched at the end — or at least, so it seems). If you have a...
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Watching the Oscars . . .

 . . . But Skipping the Commercials Before Sarah Palin beats me to it, I thought I’d propose my very own addition to the English language (as far as I know): “Synch-ron-ate”:  taping a show, then watching it — without commercials — so as to finish at the same time as the live telecast. So, if I...
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The World Series . . . of Advertising

Embedded Ads, or, P&G vs. TiVo For at least about a generation now — roughly since the advent of the remote control — there has been an increasingly high-stakes “arms race” being waged between mass market advertisers on one side, and consumers seeking to avoid those ads on the other. In fact, the conflict predates...
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