“Student-Athlete,” “Realtor-Blogger,” and Other Oxymorons What’s the difference between “blogging” and “HAVING a blog?” Only the first term is a verb (synonym for “writing”). So, unbeknownst to most consumers, the vast majority of Realtor blogs out there — I’d guess over 90% — actually consist of syndicated content that agents license and republish for a...Read More
“Taking Back Our Content” From Third-Party Aggregators Want to book a flight on Southwest Airlines? You won’t find Southwest’s flights for sale on Travelocity, Expedia, Orbitz, Kayak or any number of so-called third-party aggregators “serving” the travel industry. That’s because Southwest Airlines understands — correctly — that these companies are ultimately competitors, and threaten its business model....Read More