Tom Sawyer would be impressed by one of my favorite stagers. Sawyer, of course, managed to get paid both by the homeowner whose fence he painted, and the boys who paid him for the privilege of actually painting it. By contrast, depending on the project, my stager gets paid by one of four parties: 1) my client (the homeowner); 2)...Read More
Lies, Damn Lies, & (Real Estate) Statistics — Cont. CoreLogic says its estimate is within 10% of a sales price for between about 55% and 75% of homes, depending on the region. Zillow’s estimate is within 10% of sales price almost half the time. –“Housing Statistics Hit Rough Waters“; The Wall Street Journal (Jan. 8,...Read More
I couldn’t resist one more “Before” and “After” pairing, showing the game-changing potential of virtual (digital) staging. See the next blog post, immediately above, for the “After” shot.Read More
Just Don’t Call it ‘Doctoring’ What’s holding up virtual staging? Virtual staging is the practice of digitally altering photos to show an empty room as it would look fully furnished and accessorized. Much faster and cheaper than the real thing, you’d certainly guess that by now the technology isn’t rocket science. And yet virtual staging...Read More
Staging on a BudgetRegular readers of this blog know that I’m a big fan of staging. But what if you don’t have the money? Or you have a 5,000 square foot home, and staging would be prohibitively expensive? I’d still make the case that a half (or a quarter) loaf is better than none. Establishing...Read More
Ready, Set . . . NOT Set Call it the real estate equivalent of a “wardrobe malfunction”: the staging appointment, made weeks (or months) earlier, finally arrives, and . . . the client just can’t go through with it. That just happened this week to a stager I regularly work with. Unfortunately, she had been...Read More
