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social network

Realtors & Technology

“First Adopters” — or “First Ruiners?” Nobody goes there anymore — it’s too crowded. –Yogi Berra, about a Miami Beach restaurant near the Yankees’ Spring training camp. Are social networks like Facebook becoming like Yogi Berra’s restaurant? In other words, as latecomers and “tourists” fill up the place, is the original, “in” crowd decamping for...
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"Know Your Customer" Rule — Real Estate Version

Googling (Facebooking? Zillow-ing?) Your Buyer/Seller Financial institutions are subject to something called the “Know Your Customer” rule, to prevent identity theft fraud, money laundering and terrorist financing. I’m starting to think that real estate has something equivalent, called the “Know Your Buyer (or Seller)” rule. By that, I mean that I’m increasingly seeing clients “Google”...
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