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round up

The $394,727.89 House (Huh?!?)

Consumer Psychology and the Too-Precise Price When you see an oddly-priced “For Sale” home, there are two possible explanations (at least in my experience selling residential real estate): One. Drawing Attention. The way to stand out from homes listed at $389,900, $399,900, etc. is to price at $398,731 or some such (I haven’t seen a home...
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The $394,727.89 House (Huh?!?)

Consumer Psychology and the Too-Precise Price When you see an oddly-priced “For Sale” home, there are two possible explanations (at least in my experience selling residential real estate): One. Drawing Attention. The way to stand out from homes listed at $389,900, $399,900, etc. is to price at $398,731 or some such (I haven’t seen a home...
Read More

The $394,727.89 House (Huh?!?)

Consumer Psychology and the Too-Precise Price When you see an oddly-priced “For Sale” home, there are two possible explanations (at least in my experience selling residential real estate): One. Drawing Attention. The way to stand out from homes listed at $389,900, $399,900, etc. is to price at $398,731 or some such (I haven’t seen a home...
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The (Curious) Case of the 7 BR Home Marketed as a 5 BR

Man Bites Dog — Real Estate Edition The vast majority of the time — like 99% — when real estate statistics are off, they’re off on the, shally we say . . . “embellished” side.* So, the 1 1/2 story is billed as a 2 story, the 1,800 square foot home is billed as 2,000,...
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