Cash Crop (Hopefully) Did you know that Realtors have “farms?” Not for raising corn, soy beans or livestock. Rather, a Realtor farm is all about cultivating . . . future clients. Realtor Marketing Drawn from the Realtor’s “sphere of influence” (another industry buzz term), a farm often times is a geographic area — a couple block area around...Read More
“Don’t be a secret agent.” –Marketing advice to all new Realtors It’s drummed into your head from your first day as a Realtor (actually before, at pre-Realtor training classes): ‘Don’t be a secret agent” — invariably followed by, “identify and regularly communicate with your ‘sphere of influence'” (also referred to as your “farm”). It doesn’t have to be geographic —...Read More