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realtor sphere of influence

What’s a Realtor “Farm?”

Cash Crop (Hopefully) Did you know that Realtors have “farms?” Not for raising corn, soy beans or livestock. Rather, a Realtor farm is all about cultivating . . . future clients. Realtor Marketing Drawn from the Realtor’s “sphere of influence” (another industry buzz term), a farm often times is a geographic area — a couple block area around...
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“Realtor Sphere?” More like “Pyramid”

“Don’t be a secret agent.” –Marketing advice to all new Realtors It’s drummed into your head from your first day as a Realtor (actually before, at pre-Realtor training classes):  ‘Don’t be a secret agent” — invariably followed by, “identify and regularly communicate with your ‘sphere of influence'” (also referred to as your “farm”). It doesn’t have to be geographic —...
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