MLS: “$10,000 Agent Selling Bonus!” My gut tells me that Realtor sales incentives generally don’t work, based on the following, three-step logic: 1) Anything effective tends to be copied in the marketplace; 2) Empirically, home sellers (and their agents) seldom offer sales incentives to Buyers’ agents (above and beyond the payout commission, that is); 3) Ergo,...Read More
“$2,000 bonus to Realtor at closing.” –Excerpt, “Agent Remarks” section of MLS listing Most Realtors (at least the ones I know) are bottom line-oriented. So, is “goosing” the payout offered to Buyers’ agents a good way to move a listing faster and/or for more money? In my experience, yes — up to a point. It’s...Read More
