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realtor psychology

Pressure Clients to Buy or Sell? Never! (Here’s Why)

The Virtue of a Well-Stocked Pipeline We will sell no wine before its time.” –Ad campaign for Paul Masson wine. [Note to Readers: The views expressed here are solely those of Ross Kaplan, and do not represent Edina Realty, Berkshire Hathaway (“Berkshire”), or any other entity referenced. Edina Realty is a subsidiary of Berkshire.] If...
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Pressure Clients to Buy or Sell? Never! (Here’s Why)

The Virtue of a Well-Stocked Pipeline “We will sell no wine before its time.” –Ad campaign for Paul Masson wine. [Editor’s Note: The views expressed here are solely those of Ross Kaplan, and do not represent Edina Realty, Berkshire Hathaway (“Berkshire”), or any other entity referenced. Edina Realty is a subsidiary of Berkshire.] If you’ve...
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Why (Some) Realtors Have Big Egos

Two Theories As someone who’s worked in several fields, including law and public accounting, before becoming a Realtor, I can honestly say that real estate sales has a relatively small number of professionals with inflated egos. But, that doesn’t mean there are zero. In such a people-centric business, why give prospective clients a reason to...
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