List Price: $4.9 Million [Note to Readers: The views expressed here are solely those of Ross Kaplan, and do not represent Edina Realty, Berkshire Hathaway (“Berkshire”), or any other entity referenced. Edina Realty is a subsidiary of Berkshire.] At a sufficiently high price, every prospective home buyer is a tire kicker. At least in...Read More
Fall, 2020 Open House Multiple Choice Quick! Guess which of the following is liable to show up at Realtor open houses this Fall: A. “Nosy Neighbors.” B. Serious Buyers. C. People looking for interior decorating ideas. D. Prospective home sellers interviewing agents to sell their home next year (without telling the Realtor that’s what they’re...Read More
Leads, Serious Leads . . . & Tire Kickers After hosting a couple hundred (thousand?) weekend open houses, I still learn useful things about Buyers ” as well as the home I’ve been hired to sell. Which is why I do ’em (vs. letting newer agents pinch hit for me). The most important insight? It’s...Read More
Don’t Trip on the $500(?) iPad on the Floor! (or is it??) I did see it in the foyer of a swanky, $1 million home in Minnetonka. But, that’s not an iPad (or tablet computer) on the floor, instructing Sunday Open House visitors to please remove their shoes. The hosting agent assured me that it...Read More
Realtor Showings, Previews, and “Quasi-Showings” A Realtor showing is straightforward: it’s when an agent privately takes their client through a “For Sale” property. Just the Realtor and client (no homeowner), usually for an hour — much less, if it’s a “pass” for the client. Similarly, a public open house is self-explanatory: it’s when agents throw...Read More
Leads, Serious Leads . . . & Tire Kickers After hosting a couple hundred (thousand?) weekend open houses, I still learn useful things about Buyers — as well as the home I’ve been hired to sell. Which is why I do ’em (vs. letting newer agents pinch hit for me). The most important insight? It’s...Read More
