Targeting Expired Listings With Buyer Bait-and-Switch Apparently, at least a few overzealous agents at one Twin Cities broker in particular are now trolling for listings using some variation of the following sleazy strategy: Step #1: target “For Sale” homes that have just expired, unsold, on MLS. Step #2: show up unannounced at the home with...Read More
Misleading Realtor Ads You’ve seen the ads. The catchy headline says “Signs of the Times” (or something similar), followed by rows — and rows — of homes with “Sold signs” proudly splashed on them. At the bottom is the Realtor’s picture and a greeting: “Thank You For Your Business! We’re Looking Forward to 2011.” There’s only one...Read More
