One-Word Marketing Mantras It’s not entirely true that I got nothing out of the continuing ed course I walked out of this Wednesday after about one hour. I got the idea for this post. “Sell More Now!” When it turned out the 8-hour course was going to be one big pep talk, telling agents how...Read More
You Know What They Say About Hindsight With 2011 winding down, my in-boxes — paper and email — are collecting the usual plugs for continuing ed classes promising insights about what to expect in 2012. So, I had to pause when I saw an upcoming class with the title, “Outlook 2003.” My first thought was that...Read More
