Less “Bang” for More Money? That’ll Work Selling real estate is all about marketing, and marketing includes advertising. But there’s no law saying where Realtors have to advertise, or how. Over the last five years or so, the Star Trib’s circulation –along with that of all major newspapers — has dropped dramatically. Meanwhile, the Strib’s...Read More
Lost Ads — Including Real Estate — Hasten Local Paper’s DemiseThe Star Tribune is not the first major city newspaper to file for bankruptcy (last Thursday, 11 p.m.), and it certainly won’t be the last. Like the Tribune Company before it, its demise was hastened by, roughly in order of significance: 1) way too much...Read More