Less “Bang” for More Money? That’ll Work

Selling real estate is all about marketing, and marketing includes advertising.

But there’s no law saying where Realtors have to advertise, or how.

Over the last five years or so, the Star Trib’s circulation –along with that of all major newspapers — has dropped dramatically.

Meanwhile, the Strib’s rates for its weekend open house directory, which practically require a magnifying glass to read, have gone up (I’d estimate by at least a third).

Hmm, think that that has something to do with newspapers’ woes??

In all fairness, the world is inexorably moving online. Squeezing more out of the dwindling number of print advertisers just hastens things . . . .

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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