Are Midwestern Homes Less “Seductive” Than Ones on the Coast? According to an analysis of roughly 1.6 million home listings by Realtor.com, lower-priced homes were most likely to have the word “love” in property descriptions, while homes priced in the millions of dollars were most likely to have “sexy” and “seductive” in the descriptions. —The...Read More
Online Real Estate Listings: What Do Buyers Look At? “First impressions matter when it comes to dating, job interviews, and online real estate listings.” –Bryan Thomas, Wall Street Journal video (3/21/13) According to WSJ reporter Sanette Tanaka, here’s what people looking at online real estate listings focus on: Photos: 60% Property Description: 20%...Read More
