No Takers (at least, not yet) It’s certainly an understandable request from a frustrated homeowner whose home isn’t selling: spend more on print advertising, specifically ads in local or even national publications. Unfortunately, veteran Realtors know — even if their clients don’t — that that’s not how homes are sold these days (the local MLS, search...Read More
Star Trib Advertising Woes Once upon a time, people shopping for a home looked in the local newspaper’s (print) housing classifieds. Not anymore. Consider the following numbers from today’s (Sunday) Star Tribune (chosen for St. Louis Park, as an illustrative example): 37 — Number of Realtor open houses in St. Louis Park today (out of...Read More
