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overused marketing term

Sorry, Coffee Doesn’t Qualify as “Artisanal”

“Hand-Crafted Signature Beverages” I get, sort of, such things as artisanal bread, cheese, and beer. But I’m sorry, I draw the line at coffee — and pitches like the one below for a local coffee chain in a recent mailer: “Our hand-crafted lattes begin with double shots of our fresh roasted signature espresso blend, we...
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