“Hand-Crafted Signature Beverages”
I get, sort of, such 
things as artisanal bread, cheese, and beer.
But I’m sorry, I draw the line at coffee — and pitches like the one below for a local coffee chain in a recent mailer:
“Our hand-crafted lattes begin with double shots of our fresh roasted signature espresso blend, we add in your favorite flavoring and top off with three layers of velvety steamed milk.”
I think who ever came up with that copy missed their true calling: writing romance novels.
P.S.: You know that “artisan” has gone (too) mainstream when Sam’s Club is touting its “Artisan Lettuce.”
The next overused — and therefore meaningless — marketing term to watch out for: ‘heirloom.’
I think artisan coffee is critical to my every day life and why I keep waiting for my house to regain some value so I can go live in Portland or the Bay Area where they really understand it. Until then I survive by making my own. More baristas should actually understand the concept of microfoam and maybe more people would understand the difference between a crappy latte and an artisan drink. I haven’t seen a single local chain make decent coffee here. Only a couple of independents.