Retail vs. Wholesale Open Houses One of the best, early omens for a new listing is when agents leaving the Broker Open casually toss off compliments like “nice listing,” “good job!,” or simply “congratulations.” What’s another? When several newer, less experienced agents contact you, asking if they can hold a weekend open house at your...Read More
“Nice Listing” What’s the best use of an open house — specifically, a Broker open for fellow Realtors? Selling the house would, of course, be delightful. But the highest and best use of a Broker Open — in my opinion — is actually for the listing agent to refine and focus their marketing campaign — and...Read More
