network effect

What’s Holding Up Electronic Signatures?

Real Estate’s “Next Big Thing” — Really Electronic signatures are one of those developments that are supposed to be The Next Big Thing — every year for a decade running (see, “2012:  Year of the Electronic Signature“). Yet anecdotally, I’d say that less than 5% of Realtors have made the switch to date. So, what’s holding...
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Open Houses at Odd Hours

“Open Thursday From 5 p.m to 7 p.m” Most Realtors hold open houses on weekend afternoons. In fact, I’d guess that more than half of all open houses are from 1 p.m. to 3 p.m. on Sundays (Vikings games in Fall excepted). There’s certainly logic to that: that’s when most people are off work, and...
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