“Open Thursday From 5 p.m to 7 p.m”

Most Realtors hold open houses on weekend afternoons.

In fact, I’d guess that more than half of all open houses are from 1 p.m. to 3 p.m. on Sundays (Vikings games in Fall excepted).

There’s certainly logic to that: that’s when most people are off work, and free to go house shopping.

And once there’s a default time, it becomes self-reinforcing, because everyone wants to “piggyback” off the traffic being generated by the other open houses.

However, there’s a case to be made for changing that up, at least occasionally.

I heard a story just this week about a Realtor who held an open house on a Thursday evening — and got a Buyer!

The back story is, the Buyer has a lake cabin they go to every weekend — no Sunday open houses — and just happened to see the open house sign.

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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