naming rights

(Re)Naming Rights: “Live By the Checkbook, Die by the Checkbook?”

Avery Fisher Hall David Geffen Hall I have no idea who Lincoln Center namesake Avery Fisher was. Twenty years from now, it’s a good bet that no one else will, either. That’s because, in exchange for a ginormous gift from entertainment mega-mogul David Geffen, New York’s Lincoln Center recently agreed to rename its Avery Fisher...
Read More

How Far Will Naming Rights Go?

Everything’s For Sale! [Editor’s Note:  The views expressed here are solely those of Ross Kaplan, and do not represent Edina Realty, Berkshire Hathaway, or any other entity referenced.] Growing up in the Twin Cities, I watched the Gophers play football at Memorial Stadium, the Twins play baseball at Metropolitan Stadium (and later the Humphrey Metrodome), and...
Read More