“No Picture Available” = Squandered Opportunity (= Marketing Mistake) MLS rules allow agents up to 72 hours (3 days) to add photos to their new listings. When the photos aren’t available initially, Realtors see a placeholder image (above). While some Buyers’ agents will make a point of circling back to see the later-added photos — especially...Read More
Home Staging Multiple Choice Which of the following conclusions are highly likely based on the actual MLS photo (above) from this Richfield “For Sale” home: A. Per the purple sheet over the bed, there are no window treatments anywhere in the home (if they’re missing in the bedrooms, they’re likely missing everywhere); B. The home is a...Read More
Flattering Photo Just because you don’t see it very often doesn’t mean it’s not a good idea. So, the listing agent for this Minneapolis duplex added a two-tone blue border to the front photo (above) that’s especially vivid. I think the border works so well because it pulls out the striking blue sky and green grass...Read More
Pictures Don’t Lie (Usually) When a listing agent boasts about an especially spacious garage — or shows a photo of an impossibly large one — let’s just say I’m a bit . . . skeptical. See, “That Garage is HOW Big?!?” (photo below). So, when I saw a new Plymouth listing on MLS yesterday that touted a...Read More
New Fireplace Trend? I hadn’t seen the term before, so when I saw the listing agent tout the Living Room “glass in the fire” fireplace, I jumped to the MLS photos to see what they were referring to. The photo (above) is what I found. I’ll make a mental note to see if it catches...Read More
Fly on the Wall Ceiling You seldom see photos of Bathrooms on MLS because they’re too small: rooms with dimensions like 8′ x 6′ and 10′ x 8′ simply don’t photograph very well. I give the listing agent for this home credit for trying to overcome that problem. But, I’m not sure taking the photo...Read More
