On the 2 Yard Line vs. The End Zone [Note to Readers: The views expressed here are solely those of Ross Kaplan, and do not represent Edina Realty, Berkshire Hathaway, or any other entity referenced. If you need legal advice, please consult an attorney.] Anxious Buyers competing for a home in multiple offers today understandably...Read More
“Real Estate Terminology 101” One of the confusing things about residential real estate is that, once a deal closes, the Buyer’s Agent is called the “Selling Agent.” Isn’t the Listing Agent, representing the Seller, the “Selling Agent?” Well, no. Think of it this way: the Buyer’s agent is selling something ” actually, two things: One....Read More
Avoiding the “Contingency Premium” “We may be small, but we’re slow.” —Cal Tech football team slogan. If you were a home seller, how much extra would you want in order to assume the risk that your Buyer could successfully sell their current home in a timely fashion ” the standard Contingency is 60-90 days ”...Read More
Seasoned vs. Green Buyers; The Role of Pre-List Networking “The first Buyer is (often) the best Buyer.” –Popular Realtor saying. It’s accepted wisdom amongst veteran Realtors (which I happen to agree with): “the first Buyer is (often) the best Buyer.” Why’s that? The explanation has to do with the nature of the pool of home...Read More
The Home Seller — Realtor Interview (aka “Listing Presentation”): What Agents Need to Ask Homeowners [Editor’s Note: The views expressed here are solely those of Ross Kaplan, and do not represent Edina Realty, Berkshire Hathaway, or any other entity referenced. If you need legal advice, please consult an attorney.] When it comes to listing presentations ”...Read More
“Just Say “No!'” (or, “Tomorrow Works Much Better”) As a rule, the more accessible a home is to prospective Buyers . . . the easier it is to sell. But, that doesn’t mean Sellers can never say “no” ” either to a showing request, or, to a Buyer (and their agent) literally standing in their...Read More
