Realtor — and Title Company — Trade Secrets; or, “What’s That Toaster Oven Doing Next to the Copy Machine??” Home Buyers associate fresh-baked cookies with open houses. The smell creates a nice “homey” vibe, and puts prospective Buyers in the emotional mood . . . to buy. But, I’d never encountered fresh-baked cookies at closing before....Read More
Buyers Who Find Sellers Want to know listing agents’ “dirty little marketing secret?” Sometimes, they don’t find Buyers — Buyers find them. With today’s advanced technology, social networking, etc., it’s increasingly common for Buyers’ Agents to broadcast exactly what their Buyers are looking for. They do that at Realtor meetings; on Broker Web sites (Edina...Read More
