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marketing hype

The Dock to the End of the World(?!?) Or Just to Wisconsin?

“That’s O-N-E  . . . L-O-N-G . . . D-O-C-K” When it comes to Minneapolis’ Lake Harriet, there’s no bigger fan than me. There’s a terrific family beach at the southeast corner; the gorgeous Rose Garden is off to the northeast; and to the west is kid-friendly downtown Linden Hills — perfect for coffee and/or...
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“Beautiful Windows?” I’ll Say!

And the Hardwood Floors Aren’t Bad, Either Faithful readers of this blog know that I’m not shy about calling out overhyped or exaggerated marketing verbiage when I see it. So, it only seems fair to (also) comment on the many homes with truly superlative features, whose marketing (properly) calls attention to them. Like this home...
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Why I’m Not a Fan of Automatic Searches . . .

 . . . Emailed Directly to Clients In theory, automatic searches on MLS are the greatest thing since sliced bread:  the Realtor inputs their client’s purchase criteria — price range, preferred area, home attributes, etc.. Then, whenever something comes on the market meeting those criteria, the client automatically receives an email (and presumably contacts their...
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Now, THAT’s a Gorgeous Kitchen

Marketing Hyperbole.  Not. It may not exactly come as a shock that not everything in real estate marketing is “as billed.” So, the “mint condition” home isn’t quite, the “spacious Dining Room” is actually 10′ x 8′ (no one’s idea of roomy), etc. However, the Kitchen (above) truly deserves to be called “gorgeous.”
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