“Learn More About Your Followers” = Spend Ad Dollars on Twitter To figure out how much Twitter is worth, you need to know how many “Twitterers” (“Tweeters?” “Twits?”) will bite on the company’s email invitation to learn “more about their followers” and “what resonates with their followers to drive better engagements” (whatever that means — both phrases are excerpts from...Read More
Home Thermostat as . . . Trojan Horse*(?!?) While 2x-3x the cost of a standard thermostat, the Nest thermostat promises to let homeowners quickly re-coup that investment through lower energy bills. In turn, it supposedly accomplishes that by incorporating a more intuitive, user-friendly display and interface (see photo below); smart software that learns the household’s schedule;...Read More
