Savvy Strategy for Getting Realtor Referrals Smart Realtors know that the most important people coming through weekend open houses aren’t necessarily checking out the house. Rather, they’re checking out them. Specifically, the open house visitors — often neighbors — want to see if the agent is doing a good job marketing the home, is knowledgeable, easy to talk...Read More

[Editor’s Note:  The views expressed here are solely those of Ross Kaplan, and do not represent Edina Realty, Berkshire Hathaway (“Berkshire”), or any other entity referenced. Edina Realty is a subsidiary of Berkshire.] If you don’t know the difference between St. Louis Park’s “Fern Hill” neighborhood and Wayzata’s “Ferndale” neighborhood . . . you may not...Read More

Realtor-Speak, Translated I don’t know about other listing agents (representing Sellers), but I have to suppress an eye roll when, following a showing, the Buyer’s agent contacts me and asks to be “kept in the loop” if something happens. That “something,” of course, is another offer. Sometimes, Buyers need a day or two to put...Read More