Overpaying $3,000 to Get Back $1,500? I fielded a call this week from a client — her mailbox filled with flyers touting the expiring $1,500 tax credit — asking how much a forced air furnace should cost to heat her 1,700 square foot townhome. My answer: anywhere from $3,500 to $4,500, depending on the make,...Read More
Real vs. Manufactured Urgency If you don’t buy this magazine, we’ll shoot this dog. —National Lampoon cover (1973) Buyers who feel no sense of urgency don’t buy. But creating that sense of urgency is a tricky thing for would-be home Sellers and their agents. There’s “faux” or manufactured urgency — and then there’s the real...Read More
