November 20, 2009

Happiest Guy?

November NirvanaThe happiest guy I’ve seen all day (if not all month?) That’s easy: my mailman. Just ran into him, on my lunch break. Short of wearing a swimming suit, he looked like he was on vacation: shorts, headphones, sunglasses, etc. — plus he was sporting a big, broad grin. Nice to have an outdoor...
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"Psst! Mr. Greenspan!"

“Bubble,” Defined For the benefit of Former Federal Reserve Chairman Alan Greenspan, who professed an inability to identify a bubble before it popped, here is the clearest, most concise definition I’ve seen yet: Currency is like any financial innovation, an obligation secured by assets. When the obligation is perceived to have increased far beyond the...
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Creating Buyer Urgency ("Threatening the Pooch")

Real vs. Manufactured Urgency If you don’t buy this magazine, we’ll shoot this dog. —National Lampoon cover (1973) Buyers who feel no sense of urgency don’t buy. But creating that sense of urgency is a tricky thing for would-be home Sellers and their agents. There’s “faux” or manufactured urgency — and then there’s the real...
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