Tag

journalist

Open-Ended Questions, Closed-Ended Questions & College Freshmen

Good Journalistic — and Realtor — Technique (vs. Parent of New College Student) Good journalists — and Realtors! — know that the key to eliciting information is to pose open-ended questions rather than closed-ended questions. So, savvy listing agents debriefing Buyers’ agents ask, “What did your client like most/least about the home?,” not, “How did...
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"Looking for an Underwater Homeowner to Interview"

Conscience of a Realtor I can’t imagine journalists calling stockbrokers and asking, “do you have any clients who’ve lost money on their stocks who might be willing to talk to me for a story?” Or if they did, I can’t imagine a whole lot of stockbrokers complying. So, I find it curious — to say...
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