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Journal of Real Estate Research

“20 Seconds to Make a Lasting Connection”

Online Real Estate Listings: What Do Buyers Look At? “First impressions matter when it comes to dating, job interviews, and online real estate listings.” –Bryan Thomas, Wall Street Journal video (3/21/13) According to WSJ reporter Sanette Tanaka, here’s what people looking at online real estate listings focus on: Photos:    60% Property Description:   20%...
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