Hiring “the Kids’ Realtor”: Marketing to Millennials to Reach Baby Boomers

(Adult) Kids Who Recommend Their Realtor to Their Parents As Millennials become more active in the housing market (yay!), their Realtors (myself included) are enjoying a fringe benefit:  a leg up marketing to their Baby Boomer parents. I see two reasons why “the kids’ Realtor” has the inside track landing their parents’ business — often,...
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