When Does a “For Sale” Home Stop Being the Seller’s? Especially for newer, less established agents, it’s common to represent friends and relatives in the sale of their home (over time, successful Realtors’ sphere grows beyond those groups). Even veteran agents occasionally represent friends and family members. How do they (we) keep emotion out of...Read More
When Does a “For Sale” Home Stop Being the Seller’s? Especially for newer, less established agents, it’s common to represent friends and relatives in the sale of their home (over time, successful Realtors’ sphere grows beyond those groups). Even veteran agents occasionally represent friends and family members. How do they (we) keep emotion out of...Read More
When it Works ” and When it Doesn’t; or, “Good! Go Lowball Someone Else!” Fear of loss can be a huge motivator in real estate sales. For home Buyers, it means losing out on their dream home to a higher bidder. So, what do home Sellers fear losing? A good Buyer. “The Runner-Up House” Which...Read More
Daunting Math for Homeowners Down ≥ 30% One of the most powerful psychological barriers to selling a home these days is owners’ insistence on breaking even. Unfortunately, after a 30% drop in prices nationally since 2006 (more in some locales), the math for many homeowners who bought near the market peak is daunting. So, even if you assume...Read More
