Seller Misconceptions “Sunk Cost”: a retrospective (past) cost that has already been incurred and cannot be recovered. —Wikipedia What Sellers paid for their home ” and how much they subsequently put into it (for improvements, updates, etc.) ” are important psychologically.* And, depending on how much the would-be Seller currently owes on their home, the sum of their cost + improvements...Read More
Ruing the “Buyer That Got Away” Sometimes, the biggest hurdle to selling a home isn’t the market, or the home’s condition, or bad marketing. It’s the would-be Seller’s mindset. Herewith are the four biggest obstacles that can trip up Sellers: One. What the owner paid (historical cost). Unfortunately for Sellers, Buyers don’t care about what...Read More
Seller Misconceptions “Sunk Cost”: a retrospective (past) cost that has already been incurred and cannot be recovered. –Wikipedia What Sellers paid for their home — and how much they subsequently put into it (for improvements, updates, etc.) — are important psychologically.* And, depending on how much the would-be Seller currently owes on their home, the sum of their cost + improvements...Read More
