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hire

Hiring “the Kids’ Realtor”: Marketing to Millennials to Reach Baby Boomers

(Adult) Kids Who Recommend Their Realtor to Their Parents As Millennials become more active in the housing market (yay!), their Realtors (myself included) are enjoying a fringe benefit:  a leg up marketing to their Baby Boomer parents. I see two reasons why “the kids’ Realtor” has the inside track landing their parents’ business — often,...
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How to Identify a “Handyman’s Handyman”

Old Furniture vs. New TV’s I like to say that a true Minnesotan is someone who heads north (typically, to their cabin) when they get a long holiday weekend or a few days off in January (“Head North, Young Man??”). So, what’s my definition of a “handyman’s handyman?” Someone (it could be a woman) who insists...
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