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gift card

Will a Fatter Carrot Boost Open House Traffic?

$50 Gift Card for Buyers’ Agents “If your Buyers visit my open house and mention your name, I’ll give you a $50 gift card to your favorite restaurant.” –email from listing agent promoting a Thursday night Summer open house. OK, so I don’t see it happening for more modestly-priced homes — say, those listed under...
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“Who’s Your (Pizza) Papa?”

Papa John’s vs. Papa Murphy’s My apologies to ardent fans of either (and secondarily, to their marketing departments), but the distinction between Papa John’s and Papa Murphy’s was lost on me. At least until yesterday, when the employee standing behind the counter at Papa John’s matter-of-factly informed me — mercifully, with no eye roll —...
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