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free staging

Real Estate Sales Law #1: “Unmotivated Stagers Make Unmotivated Sellers”

Staging Malfunctions, or, Seller Cold Feet Call it the real estate equivalent of a “wardrobe malfunction”: the staging appointment, made weeks (or months) earlier, finally arrives, and . . . the client just can’t go through with it. That just happened this week to a stager I regularly work with. Unfortunately, she had been planning...
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How to Get $1,500 of Free Staging

Tom Sawyer would be impressed by one of my favorite stagers. Sawyer, of course, managed to get paid both by the homeowner whose fence he painted, and the boys who paid him for the privilege of actually painting it. By contrast, depending on the project, my stager gets paid by one of four parties:  1) my client (the homeowner); 2)...
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Staging Malfunctions, or, Seller Cold Feet

Ready, Set . . . NOT Set Call it the real estate equivalent of a “wardrobe malfunction”: the staging appointment, made weeks (or months) earlier, finally arrives, and . . . the client just can’t go through with it. That just happened this week to a stager I regularly work with. Unfortunately, she had been...
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