The High Cost of “Free” Marketing Whenever I hear a national speaker and supposed industry expert exhort Realtors to give away price opinions for free, as a marketing tool, my reaction is always, “How much are you getting paid to speak to all of us today?” (note: Realtors’ term for a formal price opinion is...Read More
The Best Kind of Marketing? The Free Kind Saturdays in early August are not an especially busy time for Realtor open houses. The exception? Anything for sale in the vicinity of Minneapolis’ Uptown neighborhood, host this weekend to the annual Art Fair. I counted at least six open houses in just the 2-3 block stretch...Read More