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don’t miss your opportunity

Creating Buyer Urgency ("Threatening the Pooch")

Real vs. Manufactured Urgency If you don’t buy this magazine, we’ll shoot this dog. —National Lampoon cover (1973) Buyers who feel no sense of urgency don’t buy. But creating that sense of urgency is a tricky thing for would-be home Sellers and their agents. There’s “faux” or manufactured urgency — and then there’s the real...
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