Tag

cosmetic update

Real Estate Marketing 101: When to Acknowledge a Home Needs Updating — & When Not To

Beauty in the Eye of the Beholder Buyer When should a listing agent (representing the Seller) explicitly acknowledge in their marketing that a home “needs cosmetic updates” (or the equivalent)? Less often than you might guess. Here are my three reasons why: One. The pictures tell the story. For years, websites like EdinaRealty.com have allowed...
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“Grandma’s House” vs. “Grandpa’s House”

It’s not uncommon for agents to see homes marketed as a “Grandma’s house.” Less usual: homes marketed as a “Grandpa’s house.” I’m not sure about other Realtors’ association with each type of home, but here are mine: Grandma’s House: —”Vintage” Kitchen with lots of old appliances (wall oven, mixer, etc.); —Old(er) window treatments, floor coverings,...
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Real Estate Marketing 101: When to Acknowledge a Home Needs Updating ” & When Not To

Beauty in the Eye of the Beholder Buyer When should a listing agent (representing the Seller) explicitly acknowledge in their marketing that a home “needs cosmetic updates” (or the equivalent)? Less often than you might guess. Here are my three reasons why: One. The pictures tell the story. For years, websites like EdinaRealty.com have allowed...
Read More

Real Estate Marketing 101: When to Acknowledge a Home Needs Updating ” & When Not To

Beauty in the Eye of the Beholder Buyer When should a listing agent (representing the Seller) explicitly market that a home “needs cosmetic updates” (or the equivalent)? Less often than you might guess. Here are my three reasons why: One. The pictures tell the story. For years, websites like EdinaRealty.com have allowed an unlimited number...
Read More

Real Estate Marketing 101: When to Acknowledge a Home Needs Updating ” & When Not To

Beauty in the Eye of the Beholder Buyer When should a listing agent (representing the Seller) explicitly market that a home “needs cosmetic updates” (or the equivalent)? Less often than you might guess. Here are my three reasons why: One. The pictures tell the story. Most MLS’s allow 24 photos; websites like EdinaRealty.com effectively allow...
Read More

“Grandma’s House” vs. “Grandpa’s House”

It’s not uncommon for agents to see homes marketed as a “Grandma’s house.” Less usual:   homes marketed as a “Grandpa’s house,” which I’ve now seen twice in just the past week. I’m not sure what the listing agent’s association for each type of home is, but here are mine (and I’m sure, many other Realtors’): Grandma’s House:...
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