“What’s Sauce for the Goose is Sauce for the Gander” I know of other agents — even some whom I consider excellent** — who use price opinions at least occasionally to inform the guidance they offer Sellers. Personally, I’m not a fan, for two reasons. Reason #1. Something like 90% of the time, price opinions...Read More
No Takers (at least, not yet) It’s certainly an understandable request from a frustrated homeowner whose home isn’t selling: spend more on print advertising, specifically ads in local or even national publications. Unfortunately, veteran Realtors know — even if their clients don’t — that that’s not how homes are sold these days (the local MLS, search...Read More
Sellers Who “Fall on Their Sword” (or, Did They??) Even in a Seller’s market, not all homes are destined to sell in multiple offers — or at all. When that’s the case, assuming the Seller is genuinely motivated to sell, and the home is already optimally prepped, staged, marketed, etc., a price reduction is indicated....Read More
Comparing Honey Crisps to Braeburns One of the more quizzical looks Realtors get is when they (try to) explain to a prospective home Seller that their neighbor’s house isn’t a “Comp” (Comparable Sold Property). In plain English: it isn’t relevant — at least directly — for pricing their home. For the uninitiated, a Comp is one of the...Read More
Shedding (Crocodile) Tears for Luxury Real Estate Agents When Bill Gates, home seller, tells his Realtor after receiving an offer, “I think $20 million is too low — let’s wait for $30 million” (or $40 million, or ???) . . . you know he can. Can you say, “no (financial) motivation??” In a nutshell, that’s...Read More
How to Tell, Early On, if a Home is Likely to Appraise The listing agent (representing the Seller) is meeting the Appraiser — representing the Buyer’s mortgage lender — at the house (note: the listing agent should always meet the Appraiser at the house). What should they have with them, to provide to the Appraiser? A. Hard...Read More
