What Is — and Isn’t — Relevant Pricing a Home Wait a second! Why, in early July, am I discussing homes that sold last December? Because they pop up as “Comp’s” (Comparable Sold Properties) for at least 2 relatively unique homes that I’m trying to price for clients now. No doubt (many) other Twin Cities agents are...Read More
. . . And Isn’t Likely to Volunteer “Fake it till you make it.” –Career advice to newbies In a hyper-competitive field where sales bluster is an ever-present temptation, real estate agents aren’t exactly the type to betray ignorance or confess a lack of confidence. And even consummate Realtors with years of experience can’t predict...Read More
Would-Be Home Sellers Beware “If your parents don’t have children, you won’t either.” –old joke. “If your home doesn’t get showings, it won’t get offers, either.” –real estate equivalent Not a few would-be Sellers, arguing for a too-high listing price, rationalize that “Buyers always come in low, so why not leave a little (or a...Read More
The High Cost of “Free” Marketing Whenever I hear a national speaker and supposed industry expert exhort Realtors to give away price opinions for free, as a marketing tool, my reaction is always, “How much are you getting paid to speak to all of us today?” (note: Realtors’ term for a formal price opinion is...Read More
Qualifying Buyers #101 In the course of holding hundreds (thousands?) of Sunday open houses over the years, I can usually tell relatively quickly whether a given prospect is serious or not. See if you can tell which of the comments below indicate serious Buyer interest: A. “I LOVE this house. Why is it so cheap?!?” B. “What...Read More
Quick Answer: “It Depends — But Usually Less Than Buyers Think” “At the closing table, the Seller will walk away with a check ” and whether the money comes from the Buyer or the lender doesn’t matter.” –“Do Home Buyers Who Pay Cash Get a Discount?”; The Wall Street Journal (11/4/2010). The answer to the...Read More
