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click-thru

Question: What’s the Difference between .00001¢ and .001¢? Answer: $300 B-I-L-L-I-O-N

Advertising Arbitrage I couldn’t be happier with Google’s search software:  type in “Twin Cities Real Estate Blog,” and this site consistently pops up as #1 (by the way, that’s also the result on Bing, Yahoo!, and AOL). On the other hand, I’m a less-than-happy user of Google’s advertising software, called “Adsense.” Google pays me something...
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The World Series . . . of Advertising

Embedded Ads, or, P&G vs. TiVo For at least about a generation now — roughly since the advent of the remote control — there has been an increasingly high-stakes “arms race” being waged between mass market advertisers on one side, and consumers seeking to avoid those ads on the other. In fact, the conflict predates...
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