Three Days on the Market vs. Three Months I don’t know about other Realtors, but my policy as a listing agent (representing Sellers) is to counsel that they leave Realtors’ business cards out the first few days their home is on the market (protocol is for agents who come through the Broker Open or do a private...Read More
Real vs. Manufactured Urgency If you don’t buy this magazine, we’ll shoot this dog. —National Lampoon cover (1973) Buyers who feel no sense of urgency don’t buy. But creating that sense of urgency is a tricky thing for would-be home Sellers and their agents. There’s “faux” or manufactured urgency — and then there’s the real...Read More
