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Buyer psychology

Every Seller’s Worst Nightmare

“Left at the Altar” It’s every Seller’s worst nightmare: you’re hours away from getting the last set of signatures that will make it a “done deal,” when the Buyer informs you that they’re backing out. Why? Because they found something that they like better. Does it happen? Sure, but much less often than you’d expect,...
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Motivated Buyers

Return of the Motivated . . . Buyer?? For as long as anyone can remember, all anyone’s talked about in the housing market are motivated Sellers. As in, desperate for a deal, because their house has sat on the market for eon’s and they’re running out of time to make a move. Or, if they...
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Closing Deals in a Soft Market: Understanding Buyer Psychology

What’s the difference between a good real estate agent and a great one? A good agent thinks that their job is to attract a well-qualified buyer willing to pay the seller’s asking price. A great agent thinks their job is to find . . . three or four of those buyers. Especially in a buyer’s...
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