Category #4: ‘Out of the Money’ My favorite metaphor for how close a listing is to selling is temperature (“Listings and Pots of Water“). So, a new listing starts out at room temperature, heats up as showings (and second showings) accelerate, and reaches a boiling point by the time a strong offer (or two) comes...Read More
Keys: Price — and Price Reductions How do you identify a motivated seller? No, it’s not because they scream on MLS that they’re “motivated,” “priced to sell,” “won’t last,” etc. Rather, the home is priced aggressively — and, if it doesn’t sell, is reduced at regular intervals thereafter. A good example of a home meeting...Read More
